Is Real ID Having a Real Impact on Bookings?

Real ID & Hotel Travel: What Hoteliers Need to Know Before the Deadline

Beginning May 7, 2025, the long-delayed Real ID enforcement will finally take effect. While this update has mostly made headlines in the context of airport security, hoteliers should be paying attention too—because the ripple effects may hit reservation calendars, especially in late spring and early summer.

What Is Real ID—and Why Should Hotels Care?

The Real ID Act, passed in 2005, establishes stricter standards for identification used to board domestic flights. Starting May 7, 2025, U.S. travelers will need a Real ID-compliant driver’s license (or a passport) to board domestic flights or enter certain federal buildings.

If travelers arrive at the airport without compliant identification, they won’t be allowed to fly. That could result in missed trips, last-minute cancellations, and sudden rebooking requests—especially for hotels that rely on fly-in markets.

Potential Impacts on Hotels

1. Higher Cancellation Risk in May & June
Travelers may not realize they’re non-compliant until they reach the airport—or the day before. Hotels could see a surge in late cancellations or no-shows, especially in the first 4–6 weeks post-enforcement.

2. Shortened Booking Windows
Guests unsure about their Real ID status may wait to book until closer to their trip, shrinking booking windows and reducing forecast accuracy.

3. Increased Call Volume & Rebooking Requests
Front desks and reservation teams should be prepared for a spike in questions about flexible policies, change fees, and early departure rules.

4. Local Travel May Spike
Conversely, regional bookings may increase as travelers unable to fly opt for driveable getaways—offering a silver lining for rural or roadside properties.

What Can Hotels Do to Prepare?

• Send pre-arrival reminders encouraging fly-in guests to double-check their ID status before traveling.

• Review cancellation policies and consider adding flexibility in early May to maintain goodwill and recover rebookings.

• Empower front desk teams with talking points and solutions for guests affected by travel disruptions.

• Boost marketing to local audiences who may be changing plans last-minute.

Final Takeaway

Real ID might seem like a government issue, but its real-world impact will be felt at front desks and reservation centers nationwide. A bit of foresight now can help minimize disruption and even unlock unexpected demand from travelers staying closer to home.